Wild Type raises $3.5M to reinvent meat for the 21st century

Kolbeck and Elfenbein’s mission is to develop a platform and set of technologies that would allow any meat to be cultured in the lab using well-defined procedures. The two are stealthy around their technology, which is still in development. But the essential concept is to multiply basic animal cells in the lab and effectively culture … Read more

The Impact of Framing on Acceptance of Cultured Meat

Cultured meat can be produced from growing animal cells in-vitro rather than as part of a living animal. This technology has the potential to address several of the major ethical, environmental, and public health concerns associated with conventional meat production. However, research has highlighted some consumer uncertainty regarding the concept. Although several studies have examined … Read more

Where’s the beef? Israeli company developing lab-grown steak

While lab-grown meat is in development around the world, Israel’s Aleph Farms claims to be the first company to develop steak in a laboratory. And as Heather Yourex-West explains, Canadian beef producers aren’t buying into what’s being labelled as a kinder, cleaner alternative to the real deal. Source: Where’s the beef? Israeli company developing lab-grown … Read more

Alt-Meat Trounces Animal Meat’s Massive Inefficiencies

The potential flexibility of plant- and cell-based meat producers to switch from one product to another within a species category (from loin to spare rib) or between species much more fluidly and inexpensively than conventional meat producers translates to substantial market advantages. Add to this a shorter production cycle that facilitates real-time response to demand, … Read more

What’s in a name? Consumer perceptions of in vitro meat under different names

In vitro meat (IVM) grown from animal cells is approaching commercial viability. This technology could enable consumers to circumvent the ethical and environmental issues associated with meat-eating. However, consumer acceptance of IVM is uncertain, and is partly dependent on how the product is framed. This study investigated the effect of different names for IVM on … Read more

What’s in a name? For meat alternatives, quite a lot

Last year, Missouri became the first of the 50 US states to officially define meat as a food product coming from animals. Similar bills are being examined across the country.In France, lawmakers in the Chamber of Deputies adopted an amendment that was later rejected and taken up in the Senate targeting products with a “significant” … Read more