Taken together, Japan’s nascent vegan movement, desire for meat and willingness to experiment with new technology stand Hanyu in good stead. Add land shortages and continued funding interest to the mix and the scene may be set for his desired future. But the obstacles to cultured meat are as real in Japan as they are elsewhere. Even as cost is expected to drop and acceptability to rise, it remains to be seen if the technology can deliver at scale and compete with novel meat replacements. In the short term, Japan will need to focus on diversifying its protein sources.