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Research

Chinese Consumers’ Attitudes and Potential Acceptance toward Artificial Meat – PubMed

The interest for artificial meat has recently expanded. However, from the literature, perception of artificial meat in China is not well known. A survey was thus carried out to investigate Chinese attitudes toward artificial meat. The answers of 4666 respondents concluded that 19.9% and 9.6% of them were definitely willing and unwilling to try artificial meat respectively, whereas 47.2% were not willing to eat it regularly, and 87.2% were willing to pay less for it compared to conventional meat

Source: Chinese Consumers’ Attitudes and Potential Acceptance toward Artificial Meat – PubMed

Categories
Research

Chinese Consumers’ Attitudes and Potential Acceptance toward Artificial Meat

The interest for artificial meat has recently expanded. However, from the literature, perception of artificial meat in China is not well known. A survey was thus carried out to investigate Chinese attitudes toward artificial meat. The answers of 4666 respondents concluded that 19.9% and 9.6% of them were definitely willing and unwilling to try artificial meat respectively, whereas 47.2% were not willing to eat it regularly, and 87.2% were willing to pay less for it compared to conventional meat. Finally, 52.9% of them will accept artificial meat as an alternative to conventional meat.

Source: Chinese Consumers’ Attitudes and Potential Acceptance toward Artificial Meat – PubMed

Categories
Market Research

European Markets for Cultured Meat: A Comparison of Germany and France

Substantial markets for cultured meat exist in both countries, although German consumers are significantly more open to the concept than the French. Strikingly, cultured meat acceptance is significantly higher amongst agricultural and meat workers, indicating that those who are closest to existing meat production methods are most likely to prefer alternatives. We found some evidence that pro-cultured meat messages, which focus on antibiotic resistance and food safety, are significantly more persuasive than those that focus on animals or the environment.

Source: Foods | Free Full-Text | European Markets for Cultured Meat: A Comparison of Germany and France

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Research

A Survey of Consumer Perceptions of Plant-Based and Clean Meat in the USA, India, and China

We found high levels of acceptance of clean meat in the three most populous countries worldwide, and with even higher levels of acceptance in China and India compared to the USA. These results underline the importance of clean meat producers exploring new markets for their products, especially as meat consumption in developing countries continues to rise.

Source: Frontiers | A Survey of Consumer Perceptions of Plant-Based and Clean Meat in the USA, India, and China | Sustainable Food Systems