Environmental concerns don’t motivate consumers to replace meat products with plant-based alternatives, new research suggests. So, what does prompt people to make the swap? And how can the food industry tap into this to support growth in the plant-based aisle? Source: Promoting plant-based: What motivates people to eat less meat?
This study examines the willingness to consume a cultured meat burger in Germany. Based on the theory of planned behaviour (TPB), we assessed attitudes, perceived behavioural control, and subjective norms via an online questionnaire. Attitudes were operationalized in this research as general attitudes towards cultured meat and specific attitudes towards a cultured meat burger. Source: … Read more
Admittedly, I’m taking for granted here that the currently standard system of raising creatures in captivity and subjecting them to immense pain simply for the purpose of consuming their flesh is a moral abomination, regardless of how tasty that flesh might be. If cultured meat offers the most realistic opportunity to prevent widespread nonhuman animal … Read more
Cell-based meat (also known as cultured, cultivated, slaughter-free, cell-cultured, and clean meat) could be a common sight in supermarkets across the west in the next three years, according to the Institute of the Future in Palo Alto. Source: Will Cultured Meat Soon Be A Common Sight In Supermarkets Across The Globe?