The environmental benefits of cell-cultured meat also mean less environmental destruction. Conventional meat production requires massive amounts of land for grazing and food production. Just growing feed for livestock uses 71 percent of global arable land and drives Amazonian deforestation. “Chicken is the world’s most consumed (and fastest growing) meat,” Noyes told EcoWatch. “Chickens also consume more feed collectively than other farmed animals. Today, more than one-third of the ice-free land on Earth and tens of millions of acres of rainforest teeming with our planet’s most diverse life forms have been replaced with fields of chicken feed.”
Future Meat Technologies, an Israeli Foodtech firm that develops cultured meat products, closed $26.75 million in funding. The investment came from the company’s strategic partners and VC backers, including Tyson Foods, ADM, Müller Group and Rich’s Products Corporation, alongside leading venture capital investors such as S2G Ventures, ADM Capital, Emerald Technology Ventures, Manta Ray Ventures and Bits x Bites.
Lab-grown meat isn’t science fiction anymore. Last month, a restaurant in downtown Singapore called 1880 became the first in the world to serve what’s known as “cultured meat” — meat that’s artificially grown from animal cells, rather than harvested from a real-life animal.At the debut, the restaurant served cultured chicken from the brand GOOD Meat, affiliated with Eat Just, a sustainable food startup based in the U.S. The event followed the regulatory approval of the product by Singapore, which became the first country to give the OK to sell cultured meat in November.
At a new restaurant in Tel Aviv called The Chicken, the chicken on the menu is grown from cells in a bioreactor in an adjacent pilot plant visible through a glass window. Diners don’t pay for their meals; instead, SuperMeat, the startup making the “cultured chicken” meat, is asking for feedback on its products, as it prepares for large-scale production of food that it thinks can transform the industry.
Now called Simulate, Pasternak’s startup is readying the launch of new products including spicy nuggets, a “chicken burger product” and, eventually, a hot dog, which required a branding change to befit its newly broadened ambitions in the ultra-competitive industry out to reform consumers’ carnivorous impulses.
With a business development background that’s more app than snack, Pasternak plans to use his technology pedigree to his advantage as Nuggs attempts to carve out a place for itself in an already crowded market. The company operates similar to a technology startup, with Pasternak taking a unique approach to product development. Much like an app, Nuggs will release updates to its nuggets as the formula is constantly improved upon in response to user feedback, according to a recent press release.