Promoting plant-based: What motivates people to eat less meat?

Environmental concerns don’t motivate consumers to replace meat products with plant-based alternatives, new research suggests. So, what does prompt people to make the swap? And how can the food industry tap into this to support growth in the plant-based aisle? Source: Promoting plant-based: What motivates people to eat less meat?

SuperMeat’s restaurant serves a “cultured chicken” sandwich

At a new restaurant in Tel Aviv called The Chicken, the chicken on the menu is grown from cells in a bioreactor in an adjacent pilot plant visible through a glass window. Diners don’t pay for their meals; instead, SuperMeat, the startup making the “cultured chicken” meat, is asking for feedback on its products, as … Read more

Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: Does information or brand matter?

This study reports the results of a nationwide survey of more than 1800 U.S. consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties, (lab-grown, plant-based with pea protein, and plant-based with animal-like protein) at different prices. Results from random parameter logit models indicate that, holding prices … Read more

Impossible Foods’ business booms as demand for plant-based meat grows

“Starbucks’ commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations,” said Dr. Patrick O. Brown, founder and CEO of Impossible Foods. Meatless mania heats up as Starbucks debuts Impossible breakfast sandwichMichael Kobori, chief sustainability officer at Starbucks, said this is part of the company’s sustainability initiatives and an effort … Read more

Webinar: Opportunities in Alternative Seafood, June 25th

With global seafood demand projected to rise over the coming decades and sustainable seafood production unable to keep pace, the opportunities for plant-based and cultivated seafood development and commercialization are endless. Join the Good Food Institute and Changing Tastes for a webinar on alternative seafood. GFI will discuss the need for new seafood production systems … Read more

The effect of information content on acceptance of cultured meat in a tasting context

We observed that provision of information and the tasting experience increased acceptance of cultured meat and that information on personal benefits of cultured meat increased acceptance more than information on quality and taste but not than societal benefits of cultured meat. Previous awareness of cultured meat was the best predictor of its acceptance. In contrast … Read more

Lab-grown meat also creates an unexpected benefit: Ethical zebra burgers

“We believe that the key to bringing this technology to the world will be enabling more choice for consumers,” he tells Inverse. “Right now, the vast majority of meat consumed comes from just four or five animals. This is because we have developed the processes necessary to domesticate and process these particular animals on a … Read more