The Hallman study is significant because it followed a robust scientific process. Based on the analysis, we think the most appropriate terms are “cell-based” or “cell-cultured” meat or seafood, while the term “cultivated” without the word “cell” is misleading. A similar thorough analysis should be done for other types of meats.
At the center of Chase Purdy’s briskly paced and quietly bold Billion Dollar Burger: Inside Big Tech’s Race for the Future of Food is Josh Tetrick, a San Francisco-based entrepreneur and CEO of Just Inc. Tetrick’s company and a handful of others like it are growing cell-cultured meat that tastes, feels and looks like the livestock-harvested meat that people are used to — except without the farms and killing of animals. And before anyone raises a skeptical brow: Yes, it’s actually meat.