In lieu of meat products, 33 percent of respondents said they were more likely to consume plant-based burgers. Consumers said they were more likely to eat veggie burgers if they weren’t genetically modified. Lab-grown meat ranked low in popularity among the consumers. Only 13 percent said they would cut back on meat in favor of cultured meat products.
At the center of Chase Purdy’s briskly paced and quietly bold Billion Dollar Burger: Inside Big Tech’s Race for the Future of Food is Josh Tetrick, a San Francisco-based entrepreneur and CEO of Just Inc. Tetrick’s company and a handful of others like it are growing cell-cultured meat that tastes, feels and looks like the livestock-harvested meat that people are used to — except without the farms and killing of animals. And before anyone raises a skeptical brow: Yes, it’s actually meat.