Most People Would At Least Consider Trying Cultured Meat – Food Industry Executive

The study, which surveyed more than 4,000 people in the US and UK, found that 80% of people are either “highly likely” or “would consider” trying cultivated meat. Only 2 in 10 people said they weren’t open to it. Most of the consumers hadn’t heard of cultivated meat before the survey, but once they understood … Read more

What’s the carbon footprint of lab-grown meat?

If a large new production facility runs on renewable energy, the carbon footprint of cultivated meat would be lower than conventional beef, pork, and chicken. The analysis calculates that the footprint is roughly 92% lower than beef, 52% lower than pork, and 17% lower than chicken, even if the conventional meat is produced in ways … Read more

European Markets for Cultured Meat: A Comparison of Germany and France

Substantial markets for cultured meat exist in both countries, although German consumers are significantly more open to the concept than the French. Strikingly, cultured meat acceptance is significantly higher amongst agricultural and meat workers, indicating that those who are closest to existing meat production methods are most likely to prefer alternatives. We found some evidence … Read more

Gen Z not ready to eat lab-grown meat: 72% of Gen Z don’t want to eat it

“The respondents were effectively divided into two groups: the “against” described cultured meat as “another thing our generation has to worry about” and questioned the motivations of those developing it, while supporters described it as “money invested for a good cause” and “a smart move” by people who are “advanced thinkers.” Source: Gen Z not … Read more

The effect of information content on acceptance of cultured meat in a tasting context

We observed that provision of information and the tasting experience increased acceptance of cultured meat and that information on personal benefits of cultured meat increased acceptance more than information on quality and taste but not than societal benefits of cultured meat. Previous awareness of cultured meat was the best predictor of its acceptance. In contrast … Read more