Meat eaters are our target market. For our products to actually address the problems we are working to address (problems like greenhouse gas emissions, chronic disease, and human rights abuses in the poultry industry), they need to be eaten instead of conventionally raised chickens, not in addition to these products. Our goal is to make nuggets for people who love chicken nuggets but don’t necessarily love all of the negative externalities associated with poultry production.
Did you know that we’ve got a whole army of foodtech companies rising revolutionising our global food system right here in Asia? From using biotech and cell-based solutions to create “clean” meat, to making plant-based formulas for vegan-friendly meat, here are 8 Asian startups in driving serious change and making inroads in the fight for a healthier, more sustainable and safer food system.